The Power of Engagement: Unlocking the Potential of the 95:5 Rule in Marketing In the bustling world of marketing, there’s one statistic that may surprise you: Only a mere 5% of consumers are in-market, ready to make a purchase at any given moment. What does this mean for businesses seeking to expand their clientele? The […]
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In today’s digital age, Instagram has become a powerful platform for businesses to connect with their target audience, build brand awareness, and drive engagement. However, to truly make an impact, it’s crucial to leverage the platform effectively and implement proven strategies. In this blog post, we will share 20 expert tips to help you optimise
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What’s the difference between a Facebook page and a Facebook group? Facebook pages are your public-facing profiles that broadcast messages to your existing fans but can also reach new audiences. On pages, you are more likely to share key marketing messages; things like promotional videos and adverts. A unique feature only offered in pages
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Facebook’s News Feed algorithm can often feel like a complete mystery. It makes some posts go viral overnight but lets others die without even a handful of courtesy likes. The good news is that Facebook is slowly becoming more transparent about how it ranks and prioritises content in the News Feed and social media managers
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