Engaging the 95% – Power of the 95:5 Rule
The Power of Engagement: Unlocking the Potential of the 95:5 Rule in Marketing In the bustling world of marketing, there’s one statistic that may surprise you: Only a mere 5% of consumers are in-market, ready to make a purchase at any given moment. What does this mean for businesses seeking to expand their clientele? The […]
Five Ways to Crack the Facebook Algorithm
Facebook’s News Feed algorithm can often feel like a complete mystery. It makes some posts go viral overnight but lets others die without even a handful of courtesy likes. The good news is that Facebook is slowly becoming more transparent about how it ranks and prioritises content in the News Feed and social media managers […]