Artisan Coffee Co.
Complete brand overhaul, from logo to packaging, ensuring they stand out on the shelf and wake up the industry.
The Client
Artisan Coffee Co.
Services Provided
Visual Identity, Packaging, Brand Voice, Web Design.
The Vibe
Bold, Caffeinated, Unapologetic.
The Challenge:
Great Beans, Boring Bags.
Artisan Coffee Co. knew how to roast a spectacular bean. The problem? Their branding looked like it hadn't been updated since the era of dial-up internet. They were blending into a sea of generic brown paper bags on supermarket shelves.
They needed to look as premium and punchy as their coffee tasted. It was time to strip away the beige and inject some serious caffeine into their visual identity.
The Solution:
Wake Up & Smell the Branding.
We didn't just tweak their logo; we nuked the old one from orbit and started fresh. We developed a bold, modern typographic logo that demands attention, paired with a vibrant, color-coded packaging system to differentiate their roasts.
We also revamped their tone of voice. No more corporate coffee speak. The new Artisan Coffee Co. talks to you like your favorite, slightly sarcastic barista.
- Custom Logo Mark & Typography
- 3D Packaging Design System
- Tone of Voice & Copywriting
The Eye Candy
Scroll down to see the glow-up.
The Verdict
"Since launching the new branding, shelf engagement is up 40%, and our direct-to-consumer online sales have literally doubled. Digitally Correct didn't just give us a logo; they gave us a pulse."
— Sarah Jenkins, Founder, Artisan Coffee Co.
Want these results
for your own brand?
Stop blending in. Let's build a brand identity that forces your customers to pay attention.